For a new company, Virat Kohli pulls off a Roger Federer move to ditch Puma
The debut batsman of Team India, Virat Kohli, is all set to pull off a Roger Federer move. Federer changed the landscape of sportswear by ditching Nike for almost an unheard-of Japanese brand, Uniqlo, in 2018. Indian superstar Kohli is following in Federer’s footsteps. He is all set to ditch Puma after an eight-year deal to sign up as the brand ambassador for Agilitas Sports.
As per the report, Virat Kohli will also hold some equity in the company that was established by former Puma India Managing Director Abhishek Ganguly in 2023. However, since the company’s establishment, Agilitas Sports has raised Rs 100 crore in funding from Nexus Venture. And if the deal goes through, it will significantly boost AgilitasSports’s status.
Back in 2017, Puma roped in Virat Kohli as the brand ambassador on a Rs 110 crore deal. The deal was a game-changer for Puma. It helped Puma India make inroads, becoming one of the leading sports and leisure brands in India.