For domestic and bilateral matches, BCCI ropes in SBI Life as the official partner
The wait is over for an associate sponsor, as the Board of Control for Cricket in India has roped in SBI Life as its official partner for domestic and international home matches for 2023–2026. The deal with SBI Life will start with the three-match India vs. Australia series on September 22.
On this, the chief secretary of BCCI, Mr. Jay Shah, said, "We are delighted to welcome SBI Life on board as an official partner for BCCI’s domestic and international seasons for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike."
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Mr. Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR, SBI Life Insurance, said, "In the context of sports in India, cricket as a sport has unfailingly united our nation over the years, and BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make meaningful connections with the consumer, SBI Life’s association as the official partner of BCCI, with its undisputed reach and impeccable credibility, is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connection with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for All’ by 2047."