Jio Star introduces paid model, subscription plans announced

Jio Hotstar will end free IPL streaming for the 2025 season, requiring fans to subscribe to watch matches. This change comes after the merger of JioCinema and Disney+ Hotstar under the JioStar banner.JioCinema had previously offered free IPL streaming after acquiring the rights in 2023 for $3 billion.

The new subscription model will offer limited free access, with users prompted to subscribe after a few minutes of viewing. JioHotstar aims to monetize its vast user base developed through free content.

JioHotstar offers several subscription plans:

Mobile-only: ₹149 for 3 months or ₹499 for a year. It supports one mobile device with 720p resolution and stereo sound.

Super Plan: ₹299 for 3 months or ₹899 for a year. It supports two devices, including TVs, laptops, and mobiles, with Full HD (1080p) resolution and Dolby Atmos sound.

Premium Plan: ₹499 for 3 months or ₹1499 for a year. It supports four devices with 4K (2160p) resolution, Dolby Vision, and Dolby Atmos audio (ad-free except for live sports).

This shift places JioHotstar in competition with other platforms like Netflix, Amazon Prime Video, and SonyLIV. Some experts suggest that the move to a paywall could lead to a decline in digital viewership and a shift back to television. Others say that advertisers will still have access to a more engaged audience.

                                                                                                                                                                                          

 

Feb 14, 2025 6:48 AM