To elevate Delhi Premier League World Cup winner becomes brand ambassador
Delhi is set to witness a new era with the launch of the Delhi Premier League, a T20 cricket competition aimed at showcasing the best talent from the capital and beyond. The Delhi & District Cricket Association has unveiled legendary and Delhi’s very own Virender Sehwag as its brand ambassador.
Virender Sehwag, known for his explosive batting and fearless approach, is an ideal choice for the league’s brand ambassador. Sehwag’s appointment will undoubtedly attract eyeballs on the newly formed league.
Speaking at the launch event, Sehwag expressed his enthusiasm: “I am excited to join the Delhi Premier League as its brand ambassador. Delhi has always been close to my heart, and I believe this league will provide a fantastic platform for young and talented cricketers from the region to shine. I look forward to being a part of this exciting journey and contributing to the growth of cricket in the Capital.”
The league, chaired by league commissioner Shri BimalJulka, a retired IAS officer, aims to showcase the best cricketing talent from Delhi and beyond. It offers a platform for emerging players to shine and for seasoned professionals to continue inspiring fans. The DDCA’s involvement ensures a strong foundation for the league’s success.
The launch event also revealed the six franchises participating in the inaugural season:
• South Delhi Superstarz
• PuraniDilli 6
• Central Delhi Kings
• North Delhi Strikers
• West Delhi Lions
• East Delhi Riders
These franchises were sold for a total of INR 49.65 crore, indicating significant investor interest in the league. DDCA President Rohan Jaitley emphasised the importance of Sehwag’s role, stating, “His passion for the game and his deep roots in Delhi cricket make him the perfect choice to inspire and guide the next generation of players. His involvement will undoubtedly add tremendous value to the league.”