Yuvraj Singh’s YouWeCan Foundation has faced backlash for a controversial breast cancer awareness advertisement displayed in the Delhi Metro. The campaign, which featured a series of images aimed at promoting awareness, was criticized for being “insensitive” and not aligning with the seriousness of the cause. Many social media users expressed their disappointment, arguing that the messaging trivialized a significant health issue.
An user shared a photo of the promotional message pasted inside a Delhi Metro coach, slamming Yuvraj Singh’s organization as well as Delhi Metro for the poor choice of imagery and words.
“How will a country raise breast cancer awareness if we can’t even call breasts what they are. Saw this at Delhi Metro and like what the hell? Check your oranges? Who makes these campaigns, who approves them? Are we governed by such dumb people that they let this poster become public?” said the user with the account name Confusedicius.
In response to the criticism, Yuvraj Singh defended the campaign, emphasizing the foundation’s commitment to raising awareness about breast cancer and its impact on women’s health. He urged critics to understand the intention behind the initiative, which aims to encourage early detection and support for those affected by cancer.
Despite the backlash, the YouWeCan Foundation continues its mission to empower individuals through awareness and education about cancer. The organization has been actively involved in various initiatives to promote early detection and provide support to cancer patients.